As a business owner, it makes sense that you want to understand the tangible contributions of each of your team members. The role of an Online Business Manager (OBM) might not always stand out in terms of direct revenue generation. However, an OBM’s impact on your business’s bottom line can be profound. Let’s delve into how OBMs, like myself, are crucial to your business’s success and growth.
Clearing the Path for Growth
As an OBM, my primary role is to clear the path for you, the business owner. While you focus on making sales and driving business growth, I work behind the scenes to remove obstacles and ensure smooth operations. While this might not seem to translate directly into sales, it creates the essential environment where sales and growth can flourish.
Imagine your daily workload with the support of an OBM. The time, energy, and mental space you currently dedicate to creating, monitoring, managing, marketing, fire-fighting and selling would be significantly reduced. My job is to take as much as possible off your plate, allowing you to focus on high-impact activities that drive revenue and growth.
When operations run smoothly, thanks to the work of your OBM, you don’t have to worry about the myriad of tasks that could distract you from your core responsibilities.
These tasks include:
- Managing team workflows
- Overseeing project progress
- Troubleshooting issues
- Researching solutions
- Following up on various operational tasks
Think of all the brain power and time you’d suddenly free up! What great things could you do with all that time and energy?
The value of an OBM
Conveying the value of an OBM can sometimes be challenging, but there’s a simple way to frame it: consider the cost to your business when all the tasks that could be managed by an OBM are on your shoulders. The distractions and splitting of your focus will inevitably lead to slower growth and missed opportunities.
Ask yourself this: What’s more beneficial to your business – spending your time following up with your team to check their work and answer their questions, or following up with prospective clients who are interested but haven’t bought yet?
The Bottom Line
The contribution of an OBM is huge. By ensuring that everything runs smoothly and that potential issues are handled before they become problems, OBMs free up the business owner to do what they do best: innovate, sell, and ultimately grow the business. This unseen but critical support is what keeps the wheels turning and allows your business to reach new heights.
So next time you evaluate the roles within your team, remember the essential impact of an OBM. Their role is not just about managing tasks, but about empowering you to lead your business to success by supporting sustained growth and operational excellence.
If you’re ready to see how an OBM can transform your business, let’s connect and explore the possibilities together!