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What does a Certified OBM do?

by | Aug 7, 2023 | General, OBM

Unveiling the role of a Certified OBM


“I know I need help, but what exactly do you do?”

I’ve been asked this question a few times recently, and it shows that, although an Online Business Manager is a crucial role for many businesses, many people don’t understand what it is we actually do. I’d like to shed some light on this and delve into the multifaceted responsibilities that define the crucial role of a Certified OBM.

Keeping You in Your Zone of Genius

One primary objective of a Certified OBM is to keep you, the business owner, focused on your zone of genius. By alleviating the burden of day-to-day details, the OBM ensures that you remain on track to unleash your full potential.

Transforming Goals into Actionable Tasks

A Certified OBM acts as a strategic partner, translating your business priorities and goals into actionable tasks for the team. This process bridges the gap between vision and execution. An OBM is that special role where strategy and implementation come together.

Team Collaboration and Task Management

Working seamlessly with the team, the OBM oversees task delegation, management and completion, ensuring everything is done on time and done right. This collaborative approach enhances efficiency and productivity within the business.

A Trusted Sounding Board

Beyond task management, a Certified OBM serves as a valuable sounding board for you, the business owner. Business ownership can be a lonely place, and this particular facet of working with an OBM often ends up being the most valuable to business owners. Having a trusted confidante to bounce ideas off, knowing that they will stand for what’s right for the business at all time.

Streamlining Business Operations

Organising and streamlining business operations is a core responsibility for an OBM. The OBM implements structures that enhance the overall efficiency of the business, fostering a smoother operational flow.

Detailed Planning for Business Objectives

An OBM creates detailed plans for all business objectives. This strategic planning lays the groundwork for successful execution and for making meaningful progress towards achieving the business’s goals.

Transitioning from Managing to Leading

When an OBM is brought on board, it creates space for a significant shift in terms of moving the business owner from a managerial role to a leadership position. This transition allows you to focus on the bigger picture while the OBM handles day-to-day management.

Strategic Hiring & Team Management

The OBM takes charge of hiring contractors or employees as needed – from identifying where team members are needed, creating detailed role profiles and job postings, to interviewing and intentional onboarding of new members of the team. The OBM also acts as the main point of contact for the team, freeing up the business owner from dealing with the day-to-day nitty gritty.

Project Management

One of the pivotal roles of a Certified OBM is to manage projects and launches with precision. This involves strategic planning, timeline management, and overseeing every aspect of project execution, ensuring successful outcomes.

Metrics Review and Goal Alignment

Regularly reviewing metrics is a fundamental aspect of the OBM’s role. This analysis helps align business activities with overarching goals and ensures that if anything is off, it’s noticed right away and the necessary pivots can be made.

Establishing Standard Operating Procedures (SOPs)

The creation of SOPs, documenting essential processes within the business, is another task handled by a Certified OBM. These documented procedures contribute to a well-organised and standardised workflow, ensuring that your operations are streamlined, your team are always on the same page, and your customers consistently receive the best service.

Weekly Team Meetings and Support

Running weekly team meetings is a proactive measure to check in with team members and provide support. This regular communication fosters a collaborative environment and ensures everyone is aligned with business objectives.

Personal Investment in Your Business

A unique aspect of the role of a Certified OBM is a genuine care for your business. Your OBM views the success of your business as their success! This personal investment goes beyond professional duties, providing steadfast support for the highs and lows of your entrepreneurial journey.

Conclusion: Your Smooth Business Journey

In essence, a Certified OBM is your backstage orchestrator, ensuring the seamless operation of your business so that you can concentrate on doing your best work and fostering business growth. When you bring a Certified OBM on board, you gain a dedicated partner for the entire journey, providing steadfast support for the challenges and triumphs that come your way.

If you’re interested in learning more about how I work with clients like you, check out my Services page!

If you're new, welcome! I'm Nicky, a Certified OBM® based in Ireland. I help business owners across the globe with the back-end of their business so they can focus on revenue generating activities, claim back time and energy, and set their business up for sustainable success.

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